GS1 Databar is Coming

Are You Ready?

January 1, 2010, will see the worldwide launch date for a new range of Point of Sale bar codes called GS1 DataBar. GS1 DataBar symbols will be able to carry more data in the same amount of space, or the current level of data in less space when compared to existing 13-digit bar codes that we see on virtually every consumer pack in stores today.

Does your business have the requisite print and scan technology to take advantage of this new symbology?

Why do we need GS1 DataBar symbols?

• Demand from suppliers, retailers, and consumers for increased information about products all the way through the supply chain to the POS.
• Increasing demand for human readable information on packaging means that the space allocated to bar codes is constantly under pressure.
• Increasing demand to apply barcodes to small and hard-to-mark products for sale through POS.

Benefits of using GS1 DataBar

• The ability to provide automatic identification data on products that currently do not carry any form of bar code. This will give retailers and manufacturers greater visibility and accuracy about what is being sold.
• GS1 DataBar's smaller size will allow more space for consumer communication on packs. The smaller bar code may also encourage manufacturers to reduce packaging in an effort to reduce cost of goods.
• GS1 DataBar symbols can carry more information and identify small items than the current EAN/UPC bar code. Additionally, GS1 DataBar can carry GS1 Application Identifiers such as serial numbers, lot numbers, and expiration dates, creating solutions to support product authentication and traceability for fresh food products and couponing.